Srdan Zdravkovic: search on Z-Library

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1

Vicarious animosity: Taking sides on provocative issues

Zdravkovic, Srdan, Magnusson, Peter, Miocevic, Dario, Westjohn, Stanford A.

Journal:

Journal of Business Research

Year:

2021

File:

PDF, 273 KB

2021

2

“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters

Magnusson, Peter, Westjohn, Stanford A., Zdravkovic, Srdan

Journal:

International Marketing Review

Year:

2011

Language:

english

File:

PDF, 145 KB

english, 2011

3

Further clarification on how perceived brand origin affects brand attitude

Magnusson, Peter, Westjohn, Stanford A., Zdravkovic, Srdan

Journal:

International Marketing Review

Year:

2011

Language:

english

File:

PDF, 188 KB

english, 2011

4

Dimensions of fit between a brand and a social cause and their influence on attitudes

Srdan Zdravkovic, Peter Magnusson, Sarah M. Stanley

Journal:

International Journal of Research in Marketing

Year:

2010

Language:

english

File:

PDF, 231 KB

english, 2010

5

Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers

Yoon, Hye Jin, Yoon, Sukki, Zdravkovic, Srdan, Milakovic, Ivana Kursan, Miocevic, Dario, Choi, Yung Kyun

Journal:

International Journal of Advertising

Year:

2020

File:

PDF, 2.04 MB

2020

6

Croatia: A country “created from God's tears”

Srdan Zdravkovic, Lyn S. Amine

Journal:

Thunderbird International Business Review

Year:

2007

Language:

english

File:

PDF, 559 KB

english, 2007

7

Enhancing brand image via sponsorship: strength of association effects

Zdravkovic, Srdan, Till, Brian D.

Journal:

International Journal of Advertising

Year:

2012

Language:

english

File:

PDF, 203 KB

english, 2012

8

The Role of Cultural Intelligence in Marketing Adaptation and Export Performance

Magnusson, Peter, Westjohn, Stanford A., Semenov, Alexey V., Randrianasolo, Arilova A., Zdravkovic, Srdan

Journal:

Journal of International Marketing

Year:

2013

Language:

english

File:

PDF, 534 KB

english, 2013

9

Does country‐of‐origin matter to Generation Y?

Zdravkovic, Srdan

Journal:

Young Consumers Insight and Ideas for Responsible Marketers

Year:

2013

Language:

english

File:

PDF, 250 KB

english, 2013

10

Technology readiness and usage: a global-identity perspective

Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson, Srdan Zdravkovic, Joyce Xin Zhou

Journal:

Journal of the Academy of Marketing Science

Year:

2009

Language:

english

File:

PDF, 322 KB

english, 2009

11

Breaking through the cultural clutter

Griffith, David A., Magnusson, Peter, Wilson, Rick T., Zdravkovic, Srdan, Xin Zhou, Joyce, Westjohn, Stanford A.

Journal:

International Marketing Review

Year:

2008

Language:

english

File:

PDF, 242 KB

english, 2008

12

Antecedents of Global Attitude

Zdravković, Srđan

Journal:

Journal of Global Marketing

Year:

2007

Language:

english

File:

PDF, 776 KB

english, 2007

13

Acculturation of Expatriate Consumers: Conditional Effects of Mental Attachments to Home Country

Miocevic, Dario, Zdravkovic, Srdan

Journal:

Journal of Global Marketing

Year:

2020

Language:

english

File:

PDF, 1.52 MB

english, 2020

14

Meta-analysis of cultural differences: Another slice at the apple

Peter Magnusson, Daniel W. Baack, Srdan Zdravkovic, Karin M. Staub, Lyn S. Amine

Journal:

International Business Review

Year:

2008

Language:

english

File:

PDF, 271 KB

english, 2008

15

Software Framework for the Creation and Application of Personalized Bone and Plate Implant Geometrical Models

Vitković, Nikola, Mladenović, Srđan, Trifunović, Milan, Zdravković, Milan, Manić, Miodrag, Trajanović, Miroslav, Mišić, Dragan, Mitić, Jelena

Journal:

Journal of Healthcare Engineering

Year:

2018

Language:

english

File:

PDF, 4.25 MB

english, 2018

16

The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

Magnusson, Peter, Krishnan, Vijaykumar, Westjohn, Stanford A., Zdravkovic, Srdan

Journal:

Journal of International Marketing

Year:

2014

Language:

english

File:

PDF, 544 KB

english, 2014

17

Expatriate Consumersâ Adaptations and Food Brand Choices: A Compensatory Control Perspective

Miocevic, Dario, Zdravkovic, Srdan

Journal:

Journal of International Marketing

Year:

2020

File:

PDF, 406 KB

2020

18

Does MTV really do a good job of evaluating professors? An empirical test of the internet site RateMyProfessors.com

Murray, Keith B., Zdravkovic, Srdan

Journal:

Journal of Education for Business

Year:

2016

Language:

english

File:

PDF, 505 KB

english, 2016

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